Data and building products are my passions. For over 25 years, I've been involved in the buy and sell side of advertising technology product development and data product strategy in lean startup and agile environments. My unconventional perspective has resulted in receiving four patents and starting the first agency programmatic trading desk. My technical and business expertise spans identity resolution, Data As A Service (DAAS), Enterprise Data Management (EDM), data privacy, real-time bidding, and programmatic auction logic and theory.